What does the term “natural flavours” mean?

All of our juices are 100% natural and certified organic, and are derived from the named fruit. So, the “natural flavour” listed in our Mango Orange juice comes from mangoes and oranges! Basically, “natural flavour” is the essences and oils that are captured when the fruits are first processed. We add that back to our juice to enhance the taste so that it’s closer to the natural state of the fruit when it’s ripe and freshly picked.